GroupM Privacy policy - GroupM

Privacy Policy

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Who are we?

GroupM is a global media investment business and is the umbrella for a group of companies, including media planning and buying companies such as Mindshare, Mediacom, Wavemaker and Essence and technology providers including: [m]Platform, Xaxis, BannerConnect and LemonPi. For more details about these technologies, please refer to the FAQ section of this notice which provides links to their own privacy notices

In the European Economic Area (EEA) and Switzerland the GroupM legal entity responsible for the data that GroupM collects is GroupM UK Limited. Outside of the EEA and Switzerland the responsible legal entity is GroupM Worldwide, LLC.

This notice outlines how and why GroupM (“GroupM”) collects and uses personal data specifically from visits to the and websites (“Website”). It also explains your rights as someone who may provide personal data to GroupM through the Websites and how to exercise these rights. If you are an individual residing in the EEA or Switzerland you should be aware that our DPO can contacted at

What information is collected and used by GroupM?

We collect information that enables us to identify your browser and device and tell us which pages within our Website you visit and on which pages you spend the most time. We do this by using the following:

Cookie is a small alphanumeric text file that we automatically assign to visitors to our website. It is stored in your browser and allows us to identify you. Sometimes a cookie resides on your device for just the single time you’re visiting our Website; this is called a session cookie. Sometimes a cookie remains on your device until you delete it or it expires automatically; this is called a persistent cookie. Both types of cookies are used on our Website.

IP address, means Internet protocol address

Pixel is a line of code that sits within our webpages and which we use to record that you have visited a particular page within our website.

We use some, or all, of this information to improve your website experience by delivering content that you are likely to prefer on future visits. Our lawful basis for this type of processing is that we have a legitimate interest in understanding and improving your experience of our Website.

If you don’t agree to us using cookies and the above information, you may prevent their use through your browser settings or you may choose to opt out HERE. By choosing not to accept cookies, certain Website features may not work as we have intended.

Specific Cookie Types used by GroupM

Performance Analytics Tracking This type of cookie provides aggregated information about where a user may go on the Website.

Google Analytics (persistent) GroupM uses Google Analytics to help us analyze how visitors use the Website. Among other things, Google Analytics uses cookies to collect information about the number of visits to the Website, the webpage that referred visitors to the Website, language, device, browser and operating system, the pages visitors view within the Website and other similar details. We do not share this information with third parties. When used this way the Google Analytics cookie is a persistent cookie, and will remain on your device until the cookie expires or you delete it. These cookies may appear as _utma, _utmb, _utmc, _utmz, _utmv, _utmt.

Google Analytics (session) This cookie may appear as has_js. We do not retain this data as it is deleted upon closing of your browser, and therefore we cannot share it with any third parties.

Social media/ Social Sharing These are cookies that help with the Website’s functionality. These are third party cookies, and they allow you to share comments, pages, bookmarks, and likes, and help to provide access to social networking tools easily

Widgets Social media widgets used on this Website include LinkedIn, Twitter, and YouTube. These social media widgets collect information about your visit to the Website and your use of the social platform services (for example, buttons or likes) on the Website. We do not share information with these social platforms, however please keep in mind the social networks collect the data of your site visit and interaction with the social widget directly

Collection and Use of Contact Information.

There are a few instances where we may collect your name and contact details (such as e-mail address, telephone number and postal address). But, we won’t collect this information without consent and never use it in online advertising placement. Examples where you might voluntarily provide your name and contact details include:

Responding to requests: we keep a record of information, including email address and other contact information, solely for responding to a user’s request. For example:

If you voluntarily ask to be added to our newsletter list, we will collect your e-mail address to send you our email newsletter.

By entering your contact information as noted above you are consenting to GroupM using that information to contact you regarding your request. This consent is our legal basis for using the information in this way.

If at any time you decide to withdraw your consent and like would us to remove you from our marketing e-mails or newsletters, or to unsubscribe from our database, you can contact us using the details provided at the bottom of this Privacy Notice. You must include your name, e-mail address, and clear instructions regarding changes you are requesting. You may also unsubscribe from e-mail newsletters by clicking on the “unsubscribe” link found at the bottom of the e-mail.

GroupM is a data controller responsible for your personal data (as this term or similar term is defined by applicable law) when you visit our Website or provide us with contact information.


Pursuant to Section 1798.83 of the California Civil Code, residents of California can obtain certain information about the types of personal information that companies with whom they have an established business relationship have shared with third parties for direct marketing purposes during the preceding calendar year. To request a list of companies, if any, to which GroupM has provided personal information for its own marketing purposes, please email us at . Please allow 30 days for a response.

Frequently Asked Questions

Does GroupM share any information with other vendors or partners? We may provide access to information we collect to our vendors and contractors (also known as third parties) who are performing services on our behalf to enable the uses of your information that we have described above. These vendors are not permitted to use this information for any other purpose. As noted above the Website uses social media widgets including, but not limited to, YouTube, Twitter, and LinkedIn so users can easily share information about their visits with “likes” or “shares.” Always review the privacy policy of social media sites as their data collection practices are separate from GroupM practices. Additionally, we must disclose information when we believe we’re legally obliged to, or in order to investigate, prevent, or take action regarding prohibited activities, such as incidents of hacking, misuse, or other prohibited activities.

Does GroupM transfer your Personal Data outside the European Union? If you provide us with personal data, we may transfer that personal data to our affiliates and subsidiaries or to other third parties, across borders, and from your country or jurisdiction to other countries or jurisdictions around the world to enable us to use that personal data as described above. Our standard practice is to use European Union model clauses for the transfer of data from the EEA & Switzerland to other non-EEA countries.

Use of this site by Children & Children’s data: We’re sensitive to children’s privacy. Our Website is not developed for or directed at children under age 13. We specifically request that children not provide information about themselves through our Website. If you believe your child has provided this kind of information and would like it deleted from our database, you can contact us at . If we become aware we’ve collected information about a child under the age of 13, we’ll delete it.

Data retention and storage: We will keep your information that we collect on the Website for a reasonable period for the purposes set out above. We follow generally accepted online advertising industry standards to ensure that your personal data disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used. These standards include undertaking necessary physical, electronic, and management activities required to protect data integrity, access, and use.

Information Security: Maintaining the privacy of our users’ information is very important to us which means we take care and pay special attention to our security measures to protect this information from data breaches. We follow industry standards to protect against the unauthorized access to, retention of, and disclosure of information. This includes physical, electronic, and management activities to protect information integrity, access, and use.

Linking to other websites/Third party sites: A link from our Website to another website does not imply our endorsement of affiliates or websites, and we do not control third party websites to which we link, nor assume responsibility for their content or privacy policies. Once you follow a link to another website, the GroupM Privacy Notice no longer applies. It’s important to always read the privacy policy of any website you are visiting.

Transfer of data upon change of control: In the event that another company acquires us, or all or substantially all of the assets of our business, through a consolidation, merger, asset purchase, or other transaction, we reserve the right to transfer all information (including any information you may have provided through the “contact us” page) that is in our possession or under our control to the acquiring party, and that information may be used by the acquiring party in its business.

Data Subject Rights of individuals in the EEA and Switzerland: You have the right to access, update, change, delete, restrict the use of, or obtain a copy of your Personal Data in an easily readable format. In certain circumstances, you may also request that GroupM transfer your Personal Data to a third party, and the right to object to its use for marketing purposes. If you wish to exercise any of these rights please contact our DPO at

Where our processing of your personal data is based on your consent, you also have the right to withdraw this consent at any time by contacting our DPO at Please note that your withdrawal of consent will not affect the lawfulness of our processing of your personal data prior to withdrawal of consent.

GroupM Technology Companies & Privacy Notice Links



Banner Connect


Privacy Notice for Events

GroupM runs various events, seminars and conferences from time to time to update, educate and provoke discussion amongst its clients, potential clients and industry bodies (“Events”). This privacy notice provides you with information about how GroupM uses your personal data when you register for and attend an Event run by GroupM.

By submitting your e-mail address, you allow us and the GroupM group members to send you relevant communication about similar events or other information about our products that we believe may have your and/or your company’s interest. The GroupM group members include the following: Wavemaker, MediaCom, Mindshare and Quisma.

You will be able to unsubscribe to each and every GroupM group member information e-mail you may receive.

How does this privacy notice relate to other privacy notices?

This privacy notice explains how we use your personal data in relation to your interest in, or attendance at, an Event run by GroupM. It supplements our general Privacy Notice on our website.

Registering for an Event

If you wish to attend one of our Events, please RSVP by responding to us using the contact details provided on the Event invite.

What personal data will be processed?

If you register with an Event App and consent to share your information with us, GroupM will receive the following information:

  • Your first and last name, email, avatar image, phone number and any company information you’ve chosen to include in your Event App profile.
  • The sessions you’ve added to your personalised schedule.
  • The points of interest (speakers, vendors, etc.) you’ve added to your to-do list.
  • Your general usage metrics (time in the guide, how many times you opened the guide, etc.)
  • If you choose not to share your information but sign-in to an Event App account when accessing the guide, GroupM will see your first and last name, email, avatar image, phone number and any company information you’ve chosen to include in your Event App profile. Usage details will not be shared with GroupM.

If you register for an Event with GroupM directly, the information you provide us will include:

  • your title, name, and full postal, email address and or telephone number;
  • your job title and role;
  • any dietary requirements; and
  • access needs.

GroupM may photograph and film the Event which will be used to market our services and to promote future events. GroupM will therefore process your image. Records of communications sent to you by GroupM or that we receive from you in relation to an Event you will attend/have attended.

What is the purpose of processing?

GroupM will process your personal data for the following purposes:

  • To provide you with information about the event(s) for which you have registered, such as event updates, and possible changes, cancellation or similar information;
  • For general administration and organisation of our events, for example to contact you with information about an event or conference that you’re exhibiting at, or attending as we need to use your details for planning and logistics, to invoice you, to provide you customer service in relation to the event, and general administration of your attendance at the event.
  • To fulfil and monitor our legal responsibilities, for example, under public safety legislation;
  • In accordance with your preferences, to communicate with you about other events, news, and services we provide (for example online webinars, education and/or other events);
  • To ask you for your feedback or review after an Event you have attended;
  • To pass on your contact details to our logistics partners to enhance your experience at an Event you have signed up to exhibit or sponsor at;
  • To assess the activity of our attendees at our Events.
  • To create a delegate list (which will include your name and company (not email or telephone number), which will be shared with an Exhibitor or Sponsor at the Event.
  • To improve our services, marketing, customer relationships and experiences;
  • To plan better future events and attendee experience.

What is the legal basis of the processing?

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To perform the contract we are about to enter into or have entered into with you.
  • For our legitimate interests (for example, in order to manage and develop our business, study how customers use our products/services, to develop them, grow our business and inform our marketing strategy).
  • Where we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

To the extent that you may provide us with personal data about yourself that is sensitive, for example relating to any disability, allergies or other dietary requirements that you have, we will process this information with your explicit consent, or if it is necessary:

  • For the establishment, exercise or defence of legal claims;
  • Very occasionally, when it is needed to protect your or another person’s vital interests and you are not capable of giving your consent (for example, in an emergency).

Who will your personal data be shared with?

Within GroupM, your personal data is shared only with those departments and staff who need access for the processing purposes set out above.

We may share some of the information with external organisations providing services for the Event you are attending, in particular we may share your information (including dietary requirements) with catering service if you are attending an Event where catering is offered. The information shared will only be used to provide the service required and will not be retained by these external organisations after the Event is concluded.

How long is your personal data kept?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a compliant or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

If you consent to stay in touch with us, or subscribe to our newsletter, essential information to communicate with you will be kept until you withdraw your consent or unsubscribe to specific communication as explained in our General Privacy Notice.

Third Party Apps

GroupM works with third party event app providers, such as or Guidebook, allowing you to view details of the Event, download guides, book sessions, browse maps, schedules and more for our Events. Please note that third-party apps or services are not owned or managed by GroupM. Please refer to the relevant App’s Terms and Conditions and Privacy Policy before downloading the app or using the Service. GroupM does not accept any responsibility or liability for third party policies or your use of a third-party app or service.

Your rights in relation to your data

Details about your rights are set out in our Privacy Notice.

Our Privacy Notice also explains how to ask any questions you may have about how your personal data is used, exercise any of your rights or complain about the way your data is being handled.


Questions, comments and requests regarding this privacy notice are welcomed and should be addressed to our DPO at

Changes to this Privacy Notice

Please note that because of the changing nature of privacy laws and regulations, digital technologies, and our business, we may modify this Privacy Notice from time to time. Please review this Privacy Notice periodically to become aware of any changes that may have occurred (we will update the effective date at the top of the page to help you know when changes have been made).

If you have any Complaints or wish to contact us: Please use the details set out below depending on where you are located and we will do our best to address any complaints or worries you may have about how we collect and handle your Personal Data.

If for whatever reason you don’t feel like we have adequately addressed your concerns you can contact the Data Protection Authority in your jurisdiction and make a formal complaint.


GroupM UK Limited

GroupM, 40 The Strand, London WC2N 5RW – Attn: Data Protection Officer